{"id":6121,"date":"2018-11-06T10:42:22","date_gmt":"2018-11-06T10:42:22","guid":{"rendered":"https:\/\/www.visualagency.com\/?p=6121"},"modified":"2018-11-06T13:16:12","modified_gmt":"2018-11-06T13:16:12","slug":"drone-photography","status":"publish","type":"post","link":"https:\/\/visualagency.com\/?p=6121","title":{"rendered":"Breath-Taking Drone Photography | A New Perspective for Marketers"},"content":{"rendered":"<p>True to form, we have mankind\u2019s unceasing desire to wage war against ourselves to thank for drone photography.<\/p>\n<p><a href=\"https:\/\/didyouknowscience.com\/a-short-history-of-drones-and-their-rise-to-popularity\/\">Military advantage has always been the biggest force behind technological advancement<\/a> and it\u2019s no different when it comes to unmanned aerial vehicles (UAVs).<\/p>\n<p>The first record of aerial photography used in war is from the 1898 Spanish-American War where US military forces attached a camera to a kite!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-6211 alignnone\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/1_6e6-v-JGg_9YFd4Rve9UtA.jpeg\" alt=\"Drone Photography\" width=\"650\" height=\"965\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/1_6e6-v-JGg_9YFd4Rve9UtA.jpeg 293w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/1_6e6-v-JGg_9YFd4Rve9UtA-202x300.jpeg 202w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>In the 1900s government defence forces across the globe made use of rudimentary UAVs for various military uses from target practice for anti-aircraft crews in the World Wars to full-blown camera surveillance in Vietnam.<\/p>\n<p>Then, in 1993, the CIA commissioned an Israeli engineer to develop what became known as the GNAT-750 \u2013 Baby brother to the now infamous and feared Predator drone that has been widely used in modern military exercises.<\/p>\n<figure id=\"attachment_6212\" aria-describedby=\"caption-attachment-6212\" style=\"width: 690px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-6212\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/gnat-750-hires980014.jpg\" alt=\"Drone Photography\" width=\"700\" height=\"318\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/gnat-750-hires980014.jpg 1014w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/gnat-750-hires980014-300x136.jpg 300w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/gnat-750-hires980014-768x349.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-6212\" class=\"wp-caption-text\">The GNAT-750<\/figcaption><\/figure>\n<h2><strong>Enter Commercial Drones<\/strong><\/h2>\n<p>It was only in 2010 that commercial-use drones began to appear.<\/p>\n<p>Finally, we ordinary citizens could get our hands on drone technology and use it for fun and for business applications.<\/p>\n<p>Today, drones are used for:<\/p>\n<ul>\n<li>Advanced photo and video capturing<\/li>\n<li>Precision agriculture<\/li>\n<li>Deliveries<\/li>\n<li>And soon, even UBER taxis<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/H8sef06FRhs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nHow would you feel getting into an UBER Air?<\/p>\n<p>As marketers though, we are most interested in the first application \u2013 Advanced photo and video capturing.<\/p>\n<p>Why?<\/p>\n<p>Because drone photography has made aerial perspectives a reality for any sized businesses.<\/p>\n<p>In the past, video or image captured from the air meant paying for a helicopter or light aircraft. Imagine the cost! Only the mega brands could really make use of this unique perspective in their advertising.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-6214\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/tar-helicopter-3.jpg\" alt=\"Drone Photography\" width=\"700\" height=\"404\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/tar-helicopter-3.jpg 457w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/tar-helicopter-3-300x173.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>I don\u2019t need to tell you how difficult it is to create marketing material that stands out from the <a href=\"https:\/\/www.ama.org\/partners\/content\/Pages\/why-customers-attention-scarcest-resources-2017.aspx\">10\u00a0000<\/a> other brand messages your audience is exposed to each and every day.<\/p>\n<p>Fortunately, drone photography makes it a lot easier to create something different.<\/p>\n<h2><strong>What\u2019s in an Angle?<\/strong><\/h2>\n<p>The key difference of drone photography is the unique perspectives that you can show your audience.<\/p>\n<p>When you present a scene in a way that\u2019s rarely been seen before you grab a lot more attention than you would from a scene captured at eye-level.<\/p>\n<p>We see everything from eye-level so nothing brands show us from this perspective will seem interesting.<\/p>\n<p>With aerial perspectives it can almost seem like we\u2019re seeing a different reality \u2013 And that\u2019s interesting!<\/p>\n<p>Take these examples:<\/p>\n<h3><strong>1.\u00a0\u00a0\u00a0\u00a0\u00a0 Free-Range Beef<\/strong><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6215\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/Arthur-Janin-3.png\" alt=\"Drone Photography\" width=\"924\" height=\"616\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Arthur-Janin-3.png 924w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Arthur-Janin-3-300x200.png 300w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Arthur-Janin-3-768x512.png 768w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/p>\n<h3><strong>2.\u00a0\u00a0\u00a0\u00a0\u00a0 Island Vacation<\/strong><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6216\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/Joshua-Jensen-Nagle-1.png\" alt=\"Drone Photography\" width=\"924\" height=\"696\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Joshua-Jensen-Nagle-1.png 924w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Joshua-Jensen-Nagle-1-300x226.png 300w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Joshua-Jensen-Nagle-1-768x578.png 768w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/p>\n<h3><strong>3.\u00a0\u00a0\u00a0\u00a0\u00a0 Corporate Offices<\/strong><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6217\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/Dmitry-Tkachenko-2.png\" alt=\"Drone Photography\" width=\"924\" height=\"520\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Dmitry-Tkachenko-2.png 924w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Dmitry-Tkachenko-2-300x169.png 300w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Dmitry-Tkachenko-2-768x432.png 768w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/p>\n<h3><strong>4.\u00a0\u00a0\u00a0\u00a0\u00a0 Urban Shoe Brand<\/strong><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-6218\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/Nikk-La-3.png\" alt=\"Drone Photography\" width=\"924\" height=\"1383\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Nikk-La-3.png 600w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Nikk-La-3-200x300.png 200w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/p>\n<p>In each of these images, it is the <em>perspective<\/em> that creates the interest and magnifies the message.<\/p>\n<p>You can capture attention-grabbing images like this for your businesses marketing by using a <a href=\"https:\/\/www.visualagency.com\/contact\/\">drone photographer<\/a>.<\/p>\n<p>It won\u2019t cost you a fortune either.<\/p>\n<h2><strong>How to use Drone Photography in Your Marketing<\/strong><\/h2>\n<h3><strong>Step 1 \u2013 Buy a Drone<\/strong><\/h3>\n<p><strong>DJI Phantom 3 Professional<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-6219 size-large\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/DJI-Phantom-1024x683.jpg\" alt=\"Drone Photography\" width=\"1024\" height=\"683\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/DJI-Phantom-1024x683.jpg 1024w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/DJI-Phantom-300x200.jpg 300w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/DJI-Phantom-768x512.jpg 768w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/DJI-Phantom.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The DJI Phantom 3 is a favourite among aerial photographers because of the excellent price to quality ratio.<\/p>\n<p>The video quality is 4K and the drone is very easy to control and fly. The UHD Video Camera combined with a 3-axis gimbal gives you super smooth videos, crystal clear photos and great features.<\/p>\n<p>The battery life is also particularly good for its class.<\/p>\n<p><strong>Price on Amazon: $799<\/strong><\/p>\n<p><strong>DJI Inspire 1 Pro<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-6220\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/DJI-Inspire-1024x683.jpg\" alt=\"Drone Photography\" width=\"1024\" height=\"683\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/DJI-Inspire-1024x683.jpg 1024w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/DJI-Inspire-300x200.jpg 300w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/DJI-Inspire-768x512.jpg 768w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/DJI-Inspire.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The DJI Inspire Pro is targeted at professional photographers and cinematographers.<\/p>\n<p>A micro four-thirds camera system is the main innovation of this model.<\/p>\n<p>The ZENMUSE X5 series of micro four-thirds camera has interchangeable lens compatibility, an optimized dynamic range, easy remote focus control and aperture control.<\/p>\n<p><strong>Price on Amazon: $4 499<\/strong><\/p>\n<p><strong>3DR Solo Drone<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6221\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/3DR-SOLO.jpg\" alt=\"Drone Photography\" width=\"998\" height=\"748\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/3DR-SOLO.jpg 998w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/3DR-SOLO-300x225.jpg 300w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/3DR-SOLO-768x576.jpg 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/p>\n<p>3DR is a popular company in the world of drones.<\/p>\n<p>The Solo has a very clean, functional design and flying the drone and controlling its functionalities is also a relatively easy task.<\/p>\n<p>The video-game-style controller can be easier to use and more intuitive than the DJI controllers for some first-time quadcopter pilots. Pilots can make the drone take off, pause flight mid-air or begin capturing footage and shooting photographs simply by pushing a button.<\/p>\n<p>Solo is powered by twin computers and it\u2019s advertised by the manufacturer as the world\u2019s first \u201csmart\u201d drone. The drone comes with a flight time of around 20 minutes per battery, a range of 0.5 miles and an HD camera with a gimbal for added stabilization.<\/p>\n<p><strong>Price on Amazon: $799<\/strong><\/p>\n<h3><strong>Step 2 \u2013 Learn How to Fly<\/strong><\/h3>\n<p>There\u2019s no secret way to learn how to fly a drone &#8211; You just need hours behind the controller.<\/p>\n<p>A word of advice though\u2026 Start small, in a big open area and always fly in a way that feels beneath your talent \ud83d\ude0a<\/p>\n<h3><strong>Step 3 \u2013 Think Unique Perspectives<\/strong><\/h3>\n<p>You need to use some creativity and imagination to come up with ideas on unique perspectives of scenes related to your products or services.<\/p>\n<p>Sometimes it\u2019s enough that the image is captured from the air. It all depends on how much drone photography your audience has been exposed to.<\/p>\n<p>If you\u2019re in the real estate industry, you\u2019re in for a challenge to come up with something unique that still effectively showcases your stock.<\/p>\n<p>If your niche is industrial equipment sales \u2013 You\u2019re in luck!<\/p>\n<h3><strong>Step 4 \u2013 Capture<\/strong><\/h3>\n<p>Now Go forth and capture the scenes you\u2019ve imaged.<\/p>\n<p>This is the fun part! Provided you don\u2019t crash and wreck your new toy.<\/p>\n<h2><strong>Drones Are Now Highly Regulated<\/strong><\/h2>\n<p>Depending on which country you live in \u201cThe Man\u201d has seen fit to make lots of rules around the use of drones.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6222\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/drone-laws.png\" alt=\"\" width=\"740\" height=\"553\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/drone-laws.png 740w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/drone-laws-300x224.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>As you can imagine, little flying machines with video cameras attached to them are prone to misuse.<\/p>\n<p>It\u2019s a privacy issue.<\/p>\n<p>Not to mention the potential safety hazard of thousands of amateur pilots crashing into unsuspecting bystanders.<\/p>\n<p>Here in the UK:<\/p>\n<ul>\n<li>You can\u2019t fly your drone above 400ft<\/li>\n<li>Or within 1 kilometre of airport boundaries<\/li>\n<li>If it weighs more than 250 grams you need to register it with the Civil Aviation Authority and take a safety test.<\/li>\n<\/ul>\n<p>There is also discussion around implementing a standardised competency test similar to the process of obtaining a driver\u2019s licence.<\/p>\n<h2><strong>Breathtaking Brand Footage<\/strong><\/h2>\n<p>In January 2017, the Elbphilharmonie in Hamburg finally opened its doors. Designed by Swiss architects Herzog &amp; de Meuronon on top of a warehouse from the 60s, it is more than just a concert hall and it deserved more than a simple piece of video work. This drone tour of the Opera House shows the all encompassing nature of the technology and how it was used to fully tell the story of the build and promote how it will function for the excited customers.<\/p>\n<p><iframe loading=\"lazy\" title=\"Elbphilharmonie Hamburg by Herzog &amp; de Meuron virtual fly through by Kai Heuser\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/PvlJnvVxZc0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Innovative companies using drone technology:<\/p>\n<ul>\n<li>Design\/Architecture\/Land Management<\/li>\n<li>Events<\/li>\n<li>Social Media Engagement<\/li>\n<li>Narrative Storytelling<\/li>\n<li>Technology Demonstration<\/li>\n<\/ul>\n<h2><strong>Should You Use a Drone Photography Agency?<\/strong><\/h2>\n<p>Depending on the amount of drone photography you will be doing it might be better to use an outside company on an ad-hoc basis.<\/p>\n<p>When you consider the cost of the equipment, the time needed to learn how to fly and the legal risks, it doesn\u2019t make sense to do it in-house for a few productions a year.<\/p>\n<p>If it makes more sense for your business to outsource your drone photography needs, <a href=\"https:\/\/www.visualagency.com\/contact\/\">give us a call<\/a>. VISUAL is a full-service marketing agency and we have the expertise to design and implement a strategy that incorporates the benefits of drone photography within the creative mix.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>True to form, we have mankind\u2019s unceasing desire to wage war against ourselves to thank for drone photography. Military advantage has always been the biggest force behind technological advancement and it\u2019s no different when it comes to unmanned aerial vehicles (UAVs). The first record of aerial photography used in war is from the 1898 Spanish-American &#8230; <a title=\"Breath-Taking Drone Photography | A New Perspective for Marketers\" class=\"read-more\" href=\"https:\/\/visualagency.com\/?p=6121\">Read more<\/a><\/p>\n","protected":false},"author":12,"featured_media":6261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"generate_page_header":"","footnotes":""},"categories":[167,141],"tags":[164,113,34],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Breath-taking Drone Photography | A New Perspective for Marketers<\/title>\n<meta name=\"description\" content=\"The key difference of drone photography is the unique perspectives that you can show your audience.A scene 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