{"id":6123,"date":"2018-11-12T12:16:07","date_gmt":"2018-11-12T12:16:07","guid":{"rendered":"https:\/\/www.visualagency.com\/?p=6123"},"modified":"2018-11-12T15:31:40","modified_gmt":"2018-11-12T15:31:40","slug":"growth-marketing","status":"publish","type":"post","link":"https:\/\/visualagency.com\/?p=6123","title":{"rendered":"What is Growth Marketing? A 10-Minute Guide for Business Leaders"},"content":{"rendered":"<p><strong>What are some of the world&#8217;s most experienced marketers saying about Growth Marketing?<\/strong><\/p>\n<p><strong>Mike Volpe | Angel Investor &amp; Former CMO,\u00a0<a href=\"https:\/\/hubspot.com\/\">HubSpot<\/a>:\u00a0<\/strong><em>\u201cGrowth marketing is removing the boundaries of marketing to enable every aspect of the customer experience to focus on attracting more engaged customers.\u201d<\/em><\/p>\n<p><strong>Sean Ellis | Founder &amp; CEO,\u00a0<a href=\"https:\/\/growthhackers.com\/\">GrowthHackers.com<\/a>:\u00a0<\/strong><em>\u201cFor meaningful growth, startups must completely change the rules of traditional channels or innovate outside of those growth channels. They are too desperate and disadvantaged to adapt to the old rules of marketing. They have to dig deep creatively, and relentlessly test new ideas. If they don\u2019t figure it out quickly, they will go out of business.\u201d<\/em><\/p>\n<p><strong>Andy Johns | VP Growth,\u00a0<a href=\"https:\/\/wealthfront.com\/\">Wealthfront<\/a>:\u00a0<\/strong><em>\u201cFinance owns the flow of cash in and out of a company. Growth owns the flow of customers in and out of a product.\u201d<\/em><\/p>\n<p><strong>Chamath Palihapitiya | CEO,\u00a0<a href=\"https:\/\/www.socialcapital.com\/\">Social Capital<\/a>:<\/strong>\u00a0<em>\u201cGrowth starts with a deep understanding of product value and is about moving new users to the Aha! moment as quickly as possible, measurable in seconds.\u201d<\/em><\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/zi4xFNT2munQC3\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\">\n<h2><strong>How is Growth Marketing Different from Traditional Marketing?<\/strong><\/h2>\n<p>It\u2019s a simple difference with far-reaching effects. Traditional marketing is focused on lead generation while growth marketing focusses on the entire customer life-cycle.<\/p>\n<p>Traditionally, marketers use a number of lead generation strategies and tactics to get your phones ringing and your mailboxes pinging.<\/p>\n<p><em>What happens after that is up to you.<\/em><\/p>\n<p>Marketers have realised that this isn\u2019t enough. We can use the same insights learnt while getting to know your ideal customers to make sure that they are happy throughout their journey with your company.<\/p>\n<p>We do this by working with the departments in your business to improve the way that they contribute to a customer\u2019s experience with your brand.<\/p>\n<p>Why?<\/p>\n<p>Because generating thousands of new leads is great (and necessary) for growth but also pointless when thousands of those leads aren\u2019t:<\/p>\n<ol>\n<li>Converting into sales<\/li>\n<li>Staying converted (customer retention)<\/li>\n<li>Converting multiple times (repeat business)<\/li>\n<li>Telling their friends to convert (referrals)<\/li>\n<\/ol>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-6233 alignleft\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/what-is-growth-marketing-15-638.jpg\" alt=\"growth marketing\" width=\"638\" height=\"359\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/what-is-growth-marketing-15-638.jpg 638w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/what-is-growth-marketing-15-638-300x169.jpg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-6234 alignleft\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/what-is-growth-marketing-16-638.jpg\" alt=\"growth marketing\" width=\"638\" height=\"359\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/what-is-growth-marketing-16-638.jpg 638w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/what-is-growth-marketing-16-638-300x169.jpg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><strong>Picture this:<\/strong><\/h3>\n<p>You\u2019ve spent thousands of pounds acquiring new customers. Your sales team has created the \u201cwow factor\u201d during on-boarding and most of your new customers are duly delighted.<\/p>\n<p>&nbsp;<\/p>\n<p>Who in your company interacts with them next? Most likely it\u2019s your value delivery squad.<\/p>\n<p>If you\u2019re a financial services business this means your brokers or accountants.<\/p>\n<p>If you\u2019re a product-based business this means your dispatch and logistics team.<\/p>\n<p>Or, if you\u2019re a digital agency like us, this means your <a href=\"https:\/\/www.visualagency.com\/capabilities\/\">team of online marketing specialists<\/a>.<\/p>\n<p>We speak to a few of your new customers and realise that your value isn\u2019t being delivered in a way that makes your customers happy.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6236\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/1_i6YqkQ61Z4wISnhig4Ujbw.jpeg\" alt=\"growth marketing\" width=\"800\" height=\"400\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/1_i6YqkQ61Z4wISnhig4Ujbw.jpeg 800w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/1_i6YqkQ61Z4wISnhig4Ujbw-300x150.jpeg 300w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/1_i6YqkQ61Z4wISnhig4Ujbw-768x384.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>You take our info and improve your value delivery systems, towards a desired outcome. Whether that means more training for your staff, better platforms, or a digital brand activation depends on evidence based on qualitative, quantitative, comparative and competitive data which we contextualise and communicate with the right creative across the right media platforms<\/p>\n<p>In so doing, you plug a leak that was eroding the \u201cwow factor\u201d that your marketing and sales efforts create during on-boarding.<\/p>\n<p>Then we move to the next customer touchpoint.<\/p>\n<p>Maybe it\u2019s your accounts department.<\/p>\n<p>After receiving unsatisfactory service, your new customers are now subjected to incorrect invoice amounts or hostile debtors\u2019 clerks, perhaps cold and abrupt email communications.<\/p>\n<p>Your stock with them falls further.<\/p>\n<p>Down the line, your product or service doesn&#8217;t perform up to scratch and your (by now, super-miffed) customer goes through a tedious and combative guarantee\/warranty process.<\/p>\n<h3><strong>Why This is Bad For You<\/strong><\/h3>\n<p>Unless you are suppling commodities that can\u2019t be purchased elsewhere, wave goodbye to this customer and the money you spent just to put them through this ordeal.<\/p>\n<p>That\u2019s not all you lose either, what about:<\/p>\n<ul>\n<li>The repeat business?<\/li>\n<li>The referral business?<\/li>\n<li>Or the priceless testimonials and 5-star reviews?<\/li>\n<\/ul>\n<p>In fact, you will probably get negative reviews, negative word-of-mouth and be referring business to your competition \u2013 which will end up costing you more to get leads in the first place!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6237\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/dissatisfied-customers-750-x-340.jpg\" alt=\"growth marketing\" width=\"750\" height=\"340\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/dissatisfied-customers-750-x-340.jpg 750w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/dissatisfied-customers-750-x-340-300x136.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><strong>So, Should You Employ Growth Marketing in Your Business?<\/strong><\/h2>\n<p>We think so.<\/p>\n<p>The common\u00a0scenario above is what leads business owners to believe that marketing doesn\u2019t work and it\u2019s why marketers have seen the need to do more than generate qualified leads \u2013<\/p>\n<p>We need to be growth marketers.<\/p>\n<p>We need to follow your customers through their journey with your company to make sure that they are as happy as they can be.<\/p>\n<h3><strong>What Results Can You Expect from Growth Marketing?<\/strong><\/h3>\n<ul>\n<li>Increased Life-Time-Value of your customers<\/li>\n<li>Lower cost per acquisition<\/li>\n<li>More \u201cfree\u201d leads from referrals<\/li>\n<li>Happier customers to engage with<\/li>\n<li>Improved efficiency of your business systems<\/li>\n<li>Better paid advertising metrics<\/li>\n<\/ul>\n<p>AND, everything else that you would usually expect from traditional marketing campaigns.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6238\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2018\/10\/Growth-Marketing-for-Small-Businesses-3-Strategies-That-Drive-Results-and-Boost-Profits-870x432.jpg\" alt=\"growth marketing\" width=\"870\" height=\"432\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Growth-Marketing-for-Small-Businesses-3-Strategies-That-Drive-Results-and-Boost-Profits-870x432.jpg 870w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Growth-Marketing-for-Small-Businesses-3-Strategies-That-Drive-Results-and-Boost-Profits-870x432-300x149.jpg 300w, https:\/\/visualagency.com\/wp-content\/uploads\/2018\/10\/Growth-Marketing-for-Small-Businesses-3-Strategies-That-Drive-Results-and-Boost-Profits-870x432-768x381.jpg 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>That\u2019s because growth marketers are still marketers, just a lot more laser- focused and have evolved to adapt to the changing needs of our clients.<\/p>\n<p>If you see the need for a growth marketer in your business <a href=\"https:\/\/www.visualagency.com\/contact\/\">get in touch<\/a>. We have long been shouting about the <a href=\"https:\/\/www.visualagency.com\/about\/\">need for growth marketing<\/a> and would love to chat more about how we could improve the performance and outcomes of your campaigns.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What are some of the world&#8217;s most experienced marketers saying about Growth Marketing? Mike Volpe | Angel Investor &amp; Former CMO,\u00a0HubSpot:\u00a0\u201cGrowth marketing is removing the boundaries of marketing to enable every aspect of the customer experience to focus on attracting more engaged customers.\u201d Sean Ellis | Founder &amp; CEO,\u00a0GrowthHackers.com:\u00a0\u201cFor meaningful growth, startups must completely change &#8230; <a title=\"What is Growth Marketing? A 10-Minute Guide for Business Leaders\" class=\"read-more\" href=\"https:\/\/visualagency.com\/?p=6123\">Read more<\/a><\/p>\n","protected":false},"author":12,"featured_media":6240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"generate_page_header":"","footnotes":""},"categories":[162,168,58,145],"tags":[164,113,34],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Growth Marketing? A 10-Minute Guide for Business Leaders<\/title>\n<meta name=\"description\" content=\"It\u2019s a simple difference with far-reaching effects. 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