{"id":6990,"date":"2019-06-18T16:07:39","date_gmt":"2019-06-18T15:07:39","guid":{"rendered":"https:\/\/www.visualagency.com\/?p=6990"},"modified":"2019-06-19T14:10:22","modified_gmt":"2019-06-19T13:10:22","slug":"b2b-marketing-cx-and-content","status":"publish","type":"post","link":"https:\/\/visualagency.com\/?p=6990","title":{"rendered":"Empowering B2B with CX Insight and Contextual Content"},"content":{"rendered":"\n<p>Sabio&#8217;s recent event a The Brewery in the City of London was a success, with speakers from major brands and industry thought leaders sharing best practice, to a full-house,  on the need to keep re-inventing customer journeys to deliver brilliant CX. <a href=\"https:\/\/www.viualagency.com\" class=\"broken_link\" rel=\"nofollow\">VISU.AL<\/a> partnered with <a href=\"https:\/\/www.sabio.co.uk\" class=\"broken_link\" rel=\"nofollow\">Sabio<\/a> to create a brilliant digital experience for their customers and partners.<\/p>\n\n\n\n<p>The event enabled attendees to hear directly how best practice CX leaders are re-inventing customer journeys to deliver brilliant customer experiences and was supported by a number of leading CX technology sponsors, including <a href=\"https:\/\/www.avaya.com\">Avaya<\/a>, <a href=\"https:\/\/www.verint.com\">Verint<\/a>, <a href=\"https:\/\/www.semafone.com\" class=\"broken_link\" rel=\"nofollow\">Semafone<\/a>, <a href=\"https:\/\/www.gamma.co.uk\" class=\"broken_link\" rel=\"nofollow\">Gamma<\/a> and <a href=\"https:\/\/www.nowinteract.com\">Now Interact<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2019\/06\/disrupted2019_4_sabio_visualagency-1024x683.jpg\" alt=\"visualagency video B2B 2bevisual\" class=\"wp-image-6994\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2019\/06\/disrupted2019_4_sabio_visualagency-1024x683.jpg 1024w, https:\/\/visualagency.com\/wp-content\/uploads\/2019\/06\/disrupted2019_4_sabio_visualagency-300x200.jpg 300w, https:\/\/visualagency.com\/wp-content\/uploads\/2019\/06\/disrupted2019_4_sabio_visualagency-768x512.jpg 768w, https:\/\/visualagency.com\/wp-content\/uploads\/2019\/06\/disrupted2019_4_sabio_visualagency.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Image: Martin James Photography<\/em><\/h4>\n\n\n\n<p>The opening was designed to be thought provoking, with an introduction to the day delivered by Stu Dorman, Chief Innovation Officer. Based on the narrative , team VISU.AL produced a video designed to engage the audience with powerful messaging, imagery and music designed to capture their attention, before the main discussion around CX and Customer Journeys.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Intro- Is the World Getting Better v3\" src=\"https:\/\/player.vimeo.com\/video\/331647207?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"466\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.visualagency.com\/wp-content\/uploads\/2019\/06\/disrupted2019__visualagency-1024x768.jpg\" alt=\"visualagency CX sabio 2bevisual\" class=\"wp-image-6992\" srcset=\"https:\/\/visualagency.com\/wp-content\/uploads\/2019\/06\/disrupted2019__visualagency-1024x768.jpg 1024w, https:\/\/visualagency.com\/wp-content\/uploads\/2019\/06\/disrupted2019__visualagency-300x225.jpg 300w, https:\/\/visualagency.com\/wp-content\/uploads\/2019\/06\/disrupted2019__visualagency-768x576.jpg 768w, https:\/\/visualagency.com\/wp-content\/uploads\/2019\/06\/disrupted2019__visualagency.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We were also asked to produce the latest explainer animations , following their most recent acquisitions, now positioning themselves as true leaders in CX solutions on an international scale <\/p>\n\n\n\n<p>Part of the ongoing brand positioning is transcreation to support their presence across multiple regions and we are in the process of engaging our teams based out of Costa Rica, France, Belgium , Spain, Gibraltar, The Philippines and South Africa to enable content to be created at scale and speed.<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hello We&#039;re Sabio 16by9 Spanish v2b\" src=\"https:\/\/player.vimeo.com\/video\/336778042?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hello We&#039;re Sabio\" src=\"https:\/\/player.vimeo.com\/video\/333258385?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Here were the top 10 key take -aways from the event , from various CX stakeholders and partners <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Today human progress is measured on the quality of our experiences. How much fun we\u2019re having; how in control do we feel; how easy was it to accomplish a task. We call this the experience economy, where constant improvements make life run smoother and where disruption occurs when an organisation re-thinks how an experience can be delivered by identifying and completely removes friction from a process.&#8221; <\/p><p>\u2013 Stu Dorman, Chief Innovation Officer, Sabio<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Removing friction from the customer journey requires real understanding and insight. Unfortunately, almost all of the data we collect is focused on what the customer is doing, but very rarely why.&#8221;<\/p><p>\u2013 Alex Barker, Strategy &amp; Experience Director, Sabio<\/p><p><\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;People are made to have conversations, unfortunately most CX dialogues are still built around the traditional paper form. Conversational AI gives us the opportunity to throw away the form and give control back to the customer.&#8221;<\/p><p>\u2013 Steve Woodford, CTO, BGL Group<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;There\u2019s still a disconnect between customer expectations and the speed that organisations are able to deliver the changes they need to match customer demands. Too many brands are still delivering \u2018meh zone\u2019 experiences.&#8221; <\/p><p>\u2013 Joana van den Brink, Principal Analyst, Forrester Research<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;When it comes to delivering a joined-up customer experience, without KPIs you\u2019re flying blind. With total non-successful digital self-service currently running at around 27%, the optimisation opportunities here are immense.\u201d <\/p><p>\u2013 Matt Dyer, Head of Sabio Digital<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Sabio does a great job of bringing cloud value to the customer, linking up all the different CX dots to ensure that organisations achieve their strategic business outcomes\u201d <\/p><p>\u2013 Fadi Moubarak, VP \u2013 Channels, Avaya International Innovation Officer<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Once you\u2019ve determined your long-term customer engagement strategy it becomes a lot easier to determine exactly what type of cloud CX platform will deliver the best outcomes for your business\u201d <\/p><p>\u2013 James Hughes, Head of Solutions, Sabio<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Conversations are still powerful, particularly when it involves resolving complex queries; therefore people can be the differentiator. The key opportunity is to make the business more accessible to customers in the moments that matter the most, whilst increasing efficiency, removing avoidable contacts and driving value for both the customer and the business.&#8221;<\/p><p> \u2013 James Leech, Head of Contact Centre Transformation<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;When it comes to delivering on CX you guys have to get everything right \u2013 price, product, convenience, context and trust \u2013 and your organisation also has to demonstrate the right ethics as well as being a cool brand.&#8221;<\/p><p> \u2013 Marije Gould, VP of Marketing EMEA, Verint Systems<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Organisations are getting much better at collecting customer feedback, but less good at turning it into insight and acting on it. For companies to move to VOC maturity they need to have a robust closed loop process and be able to quantify the value of improvements.&#8221;<\/p><p>-Simon Thorpe, Head of Insight, Sabio<\/p><\/blockquote><\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<p>One thing we understand well is Customer Journeys and CX, especially in a digital-first world.  if you are a B2B brand looking to organise an event or any type of digital brand activation , then <a href=\"https:\/\/www.visualagency.com\/contact\/\">please get in contact <\/a>and we&#8217;ll to happy to have a no- obligation discussion with you around every stage of the process, from identifying valuable audiences , to creating the right social brand activation , video production, site design, digital content and brand experiences for an unforgettable event and ensuring that it receives the maximum buzz across social channels <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sabio&#8217;s recent event a The Brewery in the City of London was a success, with speakers from major brands and industry thought leaders sharing best practice, to a full-house, on the need to keep re-inventing customer journeys to deliver brilliant CX. VISU.AL partnered with Sabio to create a brilliant digital experience for their customers and &#8230; <a title=\"Empowering B2B with CX Insight and Contextual Content\" class=\"read-more\" href=\"https:\/\/visualagency.com\/?p=6990\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":7025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"generate_page_header":"","footnotes":""},"categories":[7,162,141],"tags":[180,129,179,34,102,117],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Empowering B2B with CX Insight and Contextual Content - VISU.AL AGENCY<\/title>\n<meta name=\"description\" content=\"A blog which covers the content creative and production that team VISU.AL created in partnership with Sabio at an event to discuss CX Insights with global brands\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visualagency.com\/?p=6990\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empowering B2B with CX Insight and Contextual Content - 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