It’s been over a decade since the first YouTube video was uploaded online. As the first platform to enable the public to share their home-made videos, one could say that it served as a catalyst that kick-started our obsession with distributing visual content. Yet its impact has gone far beyond the enjoyment of watching ‘cute
We have never been surrounded by so much data. Within this deluge of data there lies an abundance of valuable information on how we do everything, from business, to government affairs and around our personal lives. To put data to good use, we must find ways to meaningfully explore, explain, and communicate the data. We
What differentiates a great conference from a good conference? When looking at the more successful events and organisers, data fluency, visual literacy and social media management applied to marketing and communications strategies tend to contribute to standout success. Yes, we should expect great speakers, relevant content, a great location, lots of like-minded attendees- but its
The digital world is changing and so are the ways in which we promote businesses online. As the saying goes, ‘a picture is worth a thousand words’ and that will certainly ring true this year. The growing popularity of visual platforms like Pinterest and Instagram has highlighted the need for businesses to think visually in
A recent study showed that the top charities in the US are focusing on visual content as a way of engaging with supporters. 97% of charities named on the 2013 Philanthropy 400 list revealed they were using video content to inspire donors, as well as visual content on social media sites Pinterest and Instagram. It’s
Right now, less than 10% of companies use data in an effective and meaningful way, in order to ‘speak’ to their customers needs and wants. Tools like web analytics only do half of an important job – once you have acquired, parsed, filtered and mined your data, what on earth do you do with
Listening to, monitoring and otherwise analysing social media discussions has a wide variety of ‘levels’ that tend to deliver very different results. These different levels can offer several different viewpoints of a subject and be extremely valuable to an organisation in terms of insight. What determines the value of this insight? The timeliness of the
