Challenge
As pioneers in the lighting industry, Helvar is investing to stay ahead of the technology curve and reap the benefits of its future business opportunities, in particular the continuous improvement of the well being of end-users through Lighting intelligence systems. The solutions provided allow customers to deliver vastly improved energy efficiency and enhanced human comfort, mood and productivity with lighting. Their sales office and global partner network takes cares of customers in more than 40 countries. With that in mind and the fact they have thousands of case studies, deployments , products and services , Social Media is a key component in their ongoing outreach activity, an area until now more widely used by their key competitors.
Solution
VISU.AL undertook research and social listening to identify and map out the social media landscape of Helvar, its Value Added Resellers ( VAR’s) and its key competitors, analysing over 40 social media accounts, as well as collecting and analysing audience data.
Outcome
A comprehensive report was delivered, detailing how they and their key competitors/ partners were using Social Media to keep brands front of mind for acquisition, retention and conversion activity, including performance, demographic and psychographic data. Tactical and strategic recommendations were also provided for ongoing content, covering topicality, quality, frequency , quantity, community and inspiration. Testing and measuring tools were also recommended as part of an ongoing framework for ongoing social and community management.
