As playable ads keep evolving in today’s industry, we thought it was the right time to break it down this innovative and effective format: from what they are and why they work, to how they can work in any industry if used contextually. What are Playable Ads? Playable ads are advertising units that use interactive
Welcome to VISU.AL 3.0 . In an earlier post I wrote about VISU.AL 2.0, which was published over a year and a half ago. A heck of lot has happened since, so I felt it warranted an upgrade. An upgrade to our service offerings, how we see the world, how we partner with brands and
Do you seek actionable insights based on authentic customer feedback on products and/or services? What if you had access to invaluable data concerning your ideal customers? Data that brands like Facebook, TikTok, Twitter, Twitch, YouTube, Reddit, and others have used to become the power houses they are today? What if you could turn your social
According to SuperData.com, there are an estimated 175 million people playing social casino games worldwide. The global igaming & betting market accounted for USD 45.8 billion in 2017 and is expected to reach USD 94.4 billion globally by 2024, growing at a CAGR of around 10.9% between 2018 and 2024. The switch to social networks and
Smart speaker adoption and voice assistants such as Amazon Alexa, Google Assistant, and Siri from Apple are changing the content we consume via voice, the way we shop and search for products and services. Voice is fundamentally reprogramming the way we interact with computing today. Voice assisted technology and Voice Commerce is the latest trend
Social media marketing has gone from a niche tactic to a mainstream marketing channel in less than a decade. Social giants like Facebook and Twitter have made their users available to marketers through business pages and native ads. And we have been making full use of it – Just look at some of these stats
It’s true, mobile apps aren’t a novelty anymore. App design is nothing new. But unlike other technological innovations, mobile apps haven’t seen a meteoric rise in popularity followed by a dramatic crash. They’re here to stay. Why? Because mobile apps are a brilliant way to add value to users of mobile devices. And who isn’t
Have you ever sat in front of a blinking cursor for 20 mins trying to come up with a great way to describe your product or service? You know it’s good and you know that people need it, but how do you tell them in a way helps them to understand its value? After spending
