Welcome to VISU.AL 3.0 . In an earlier post I wrote about VISU.AL 2.0, which was published over a year and a half ago. A heck of lot has happened since, so I felt it warranted an upgrade. An upgrade to our service offerings, how we see the world, how we partner with brands and
Smart speaker adoption and voice assistants such as Amazon Alexa, Google Assistant, and Siri from Apple are changing the content we consume via voice, the way we shop and search for products and services. Voice is fundamentally reprogramming the way we interact with computing today. Voice assisted technology and Voice Commerce is the latest trend
Social media marketing has gone from a niche tactic to a mainstream marketing channel in less than a decade. Social giants like Facebook and Twitter have made their users available to marketers through business pages and native ads. And we have been making full use of it – Just look at some of these stats
What are some of the world’s most experienced marketers saying about Growth Marketing? Mike Volpe | Angel Investor & Former CMO, HubSpot: “Growth marketing is removing the boundaries of marketing to enable every aspect of the customer experience to focus on attracting more engaged customers.” Sean Ellis | Founder & CEO, GrowthHackers.com: “For meaningful growth, startups must completely change
True to form, we have mankind’s unceasing desire to wage war against ourselves to thank for drone photography. Military advantage has always been the biggest force behind technological advancement and it’s no different when it comes to unmanned aerial vehicles (UAVs). The first record of aerial photography used in war is from the 1898 Spanish-American
It’s true, mobile apps aren’t a novelty anymore. App design is nothing new. But unlike other technological innovations, mobile apps haven’t seen a meteoric rise in popularity followed by a dramatic crash. They’re here to stay. Why? Because mobile apps are a brilliant way to add value to users of mobile devices. And who isn’t
Why do you need a copywriter? Because you’re a business owner or marketing exec and it’s up to you to increase the number of leads coming in, right? You’ve learnt how to advertise on some of the main platforms like Google and Facebook, but you’re disappointed by the results. You’ve read the advice on how
Have you ever sat in front of a blinking cursor for 20 mins trying to come up with a great way to describe your product or service? You know it’s good and you know that people need it, but how do you tell them in a way helps them to understand its value? After spending
Forget everything you thought you knew about photographs. About advertising. About looking at images full stop. For this is the age of the cinemagraph. Of moving photographs, gently enticing you into a limitless world of advertising potential. You may already have come across a cinemagraph-you’ll probably remember if you have. For more examples,
