We have never been surrounded by so much data. Within this deluge of data there lies an abundance of valuable information on how we do everything, from business, to government affairs and around our personal lives. To put data to good use, we must find ways to meaningfully explore, explain, and communicate the data. We
What differentiates a great conference from a good conference? When looking at the more successful events and organisers, data fluency, visual literacy and social media management applied to marketing and communications strategies tend to contribute to standout success. Yes, we should expect great speakers, relevant content, a great location, lots of like-minded attendees- but its
Time is an observed phenomenon, which we have used as a measure of how events are ordered from the past through to present and into the future. Everything inevitably changes over time, but observing how things change and how often they change is what time is useful for. By observing patterns from the past, people can predict and plan
Information overload is an exponentially increasing phenomena that surrounds us both in the workplace and in our day-to-day lives. It can lead to indecisiveness, analysis paralysis and reduced productivity. At the same time, content being created is becoming more complex, multi-dimensional, and interrelated. Content is being consumed across many channels, on-demand and therefore needs to
With the freshly announced major restructuring of HSBC, if there’s one thing for sure, it’s that the UK banking scene is undergoing a significant change. After a series of mishaps across the industry ranging from mis-sold products to rate fixing, bankers’ bonuses and IT failures, it is fair to say that the effect of politicians
Online users have been a multi-platform majority since April 2013, according to comScore. This was the first date that over 50% of online users had more than one internet enabled device, and they say that this was the tipping point – more and more of us will be connected to the internet wherever we go.
Right now, less than 10% of companies use data in an effective and meaningful way, in order to ‘speak’ to their customers needs and wants. Tools like web analytics only do half of an important job – once you have acquired, parsed, filtered and mined your data, what on earth do you do with